The Laura Crane Trust has a number of merchandise items that they sell at events to help raise money, as well as certain appeals and events throughout the year. Like the Christmas card appeal, selling Christmas cards to raise funds and in October time, selling tickets to their annual ball.

By having an online store, this means that these items can be sold 24/7, therefore increasing their sales. This really helped when the charity produced a calendar with The Huddersfield Giants rugby team, selling most of their stock as pre-orders online.