Since last Wednesday I have been thinking about how my major studio project can be linked to my dissertation and I think it has just come to me now.
They could be linked in terms of marketing. Why don’t companies advertise in computer games?
What I mean by this is just little things, for example, there could be a kitchen scene, why not have a bottle of Coca-Cola in the background? So Coca-Cola would pay the games designers to add this in.
To my best knowledge this has not been done, but I will have to research more into this to make sure.
There could be reason why it has not been done already. The games industry is one of the fastest growing in the world, for example, Grand Theft Auto IV took over $500 million in sales in its opening week alone, so do these games designer comapnys like EA, Capcom and Activision, need the extra revenue to help them with the production of games? Possiably not.



